Question
Pick a creative idea (with detailed analysis of it). In the analysis, identify - - State the idea. - Why the idea is creative? -
Pick a creative idea (with detailed analysis of it). In the analysis, identify -
- State the idea.
- Why the idea is creative?
- What criteria was used to arrive at the judgement?
- Identify at least one bias that may have clouded the judgement.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
