Pick a publicly traded company, and as CEO, decide that you are going to purchase some part of a competitor, or the entire competitor. Explain why you want to purchase that company or part of the company. Then explain the differential revenues and costs? You do not need to come up with numbers, but you do need to say that the differential will increase/decrease revenues, costs, and income. As an example, you can look at the slides we went over in class when I outlined Disneys purchase of 20^th Century Fox.