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pick a variety of products in the mature stage (ketchup, salad dressing, laundry detergent, among others), and brainstorm product improvements to maintain consumer interest in

pick a variety of products in the mature stage (ketchup, salad dressing, laundry detergent, among others), and brainstorm product "improvements" to maintain consumer interest in the product (such as colored Ketchup, etc.).

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