Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Pick any brand of consumer electronics company. Check out their social media pages, website, mobile apps and other digital mediums in how they market their

Pick any brand of consumer electronics company. Check out their social media pages, website, mobile apps and other digital mediums in how they market their brand to the market. In this analysis, you will examine each element of the marketing mix and 4P's: Price, Product, Promotion, Placement. In this analysis answer the following questions: Price: Are they very price focused? Price Competitive? Is price a big part of their strategy or not? Product: Does the rband focus a lot on marketing their product features and specifications? Promotion: Does the company seem very promotional? Are they in a lot of digital marketing channels? Do they offer good incentives or promotions? Place: Where do they offer their products mainly? Do they market how they will fulfill their products to customers? Overall assessment: After answering insights on each of the 4 ps, provide a view on what their strongest P is, and what their weakest P is. Discuss this with examples and rationale with at least 2 factors for each strength and weakness.

Step by Step Solution

3.45 Rating (155 Votes )

There are 3 Steps involved in it

Step: 1

Analyzing Samsungs Marketing Mix in Consumer Electronics Samsung has a wellrounded marketing mix across the 4Ps in the consumer electronics marketHeres a breakdown Price Price Competitive Samsung gene... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Smith and Roberson Business Law

Authors: Richard A. Mann, Barry S. Roberts

15th Edition

1285141903, 1285141903, 9781285141909, 978-0538473637

More Books

Students also viewed these Marketing questions

Question

What is the most common problem to avoid during interviewing?

Answered: 1 week ago