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Pierre works at a ski shop. He has just gotten a shipment of new snowboards and realizes that the company has priced its sin boards

Pierre works at a ski shop. He has just gotten a shipment of new snowboards and realizes that the company has priced its sin boards in his shop. Since Pierre took a marketing class in college, he knows that the company is most likely using

Multiple Choice

price bundling.

reference pricing.

captive pricing.

prestige pricing.

product line pricing.

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