Pinotine Wines has reduced their water usage as a company by 25%. They want to increase their price to help offset the expense of providing a more environmentally friendly product. Which next step should Pinotine Wines take before they market this fact?

A) Create a graph showing how different they are from the market average

B) Ensure their claims are directly related to the product

C) Do an analysis to see if consumers will pay the extra price for this type of green marketing

D) Hold a taste test to see if there was a change in quality of the product