Pitch a recommendation to a company of your choosing with your prediction of the potential success or downfall of Facebook and the MetaVerse for social media marketing. Essentially, would you recommend the company to focus on either one of these social media platforms for advertisement? Why or why not?

There is ongoing controversy concerning these social media platforms that companies need to take into account when deliberating social media strategies.
If you have chosen a company, that has already stopped using Facebook ads, please elaborate on why this was the right or wrong choice. Please provide support for this decision. If you are proposing continued or new advertisement on Facebook, which strategies would you recommend the company focuses on from the Culture Rising 2022 trends report? For the Metaverse, which strategies would you focus on?
In making your recommendation, I want you to consider your company's target market, current social media strategies, and objectives.