PLAN FOR A SOCIAL BUSINESS

The company and especially its top management are the brand. The objective of your social business campaign is to externally promote brand mission imagery and build brand attraction, community and brand commitment among stakeholders, The communications plan should be written as an integrated marketing communications public relations consultant report to a social business client of your choice. Categories of social businesses include: credit unions, social firms, cooperatives, fair trade organizations, microfinance. Some prominent organizations that may be featured are Tom's Shoes, Mayo Clinic, Johnson and Johnson, GE Health Care, Pfizer Corporation, Schwab Foundation and various smart phone brands.  Your communications target will be the disadvantaged customer markets of this company. The strategy will involve relationship marketing, e.g., customer engagement. Importantly, the campaign plan must take into account research on consumer morality as a key part of your strategy. References to related articles must appear in your paper. Friedman at 50: Is It Still the Social Responsibility of Business to Increase Profits?

Business students' perception of corporate social responsibility: an exploratory study

 BY  Manoj Anand . Jagandeep Singh

 (Blakeman (2018, third edition) Integrated Marketing Communication: Creative Strategy from Idea to Implementation.

Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility

Arilova A. Randrianasolo and Alexey V. Semenov

Perspectives of Social Justice Activists: Advocating Against Native-Themed Mascots, Nicknames, and Logos; Jesse A. Steinfeldt,1 Brad D. Foltz,1 Julie R. LaFollette,1 Mattie R.White,1 Y. Joel Wong,1 and
Matthew Clint Steinfeldt2

The client will be looking for important and relevant information about the social business company and its role in corporate justice issues as a basis for creative strategy for the communications campaign plan.Your paper should provide references for understanding any company you choose .In the paper, describe the objective, procedures employed, your anticipated results and the integrated marketing communications implications for the company you study. The report should address media selection, as well as communication marketing principles