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What is Leveraging Customer Knowledge? Identify two methods employed by companies to improve the availability and use of customer knowledge. (5 Marks) Compare the

What is "Leveraging Customer Knowledge"? Identify two methods employed by companies to improve the availability and use of customer knowledge. (5 Marks) Compare the strategic role of brands for buyers and sellers. (5 Marks)

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Leveraging Customer Knowledge Leveraging customer knowledge refers to the strategic use of information and insights about customers to improve products services and overall business performance It inv... blur-text-image

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