Pizza is a HUGE business. You have national chains such as Dominoes, Pizza Hut, Pappa Johns, Cicci's, and Little Caesar's. You have frozen options from Tombstone, Celeste, Tony's, Totino's and hundreds of store brands. You also have tens of thousands of local pizzerias' vying for this business. If you are a national brand like Little Cesar's, you have a LOT of competitors to deal with, and a lot of alternative products for your customers to consider as alternatives to your product. In the previous series of lectures we were addressing how to create and maintain a strong brand, and this week's forum essay assignment deals with brand distinction in a crowded market. Little Caesar's believes they have a unique selling proposition over their major competitors in the form of fresh dough, never frozen cheese, and California tomatoes. For this week's essay, I want you to take the role of an advertising consultant for Little Caesars and explain in your essay the way you would approach an ad campaign distinguishing the quality of ingredients of the Little Caesar's products from their competitors. How would you approach this? As was the case in the week one introduction assignment, simply respond to the forum I open. As noted in the syllabus, your primary "essay" post should be at least 250 words, due by Thursday (October 7th), and you are to read and respond to five of your classmates' posts with feedback, which is due by October 10th