PL is a global firm of accountants and business advisors offering a large range of services to a wide range of clients. The company onginally offered just two services (accounting and audit), but has branched out in the last ten years to provide tax, forensic accountancy (in partnership with a large law firm), consulting, insolvency and certain niche advisory services such as environmental reporting Your task: Evaluate the advantages to PL of adopting a Big Data approach