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Plants Plus ogerates a commercial plant nursery where it propagates plarts for garden centers throughout the region. Plants Plus has SA,gso,000 in as sets. Par

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Plants Plus ogerates a commercial plant nursery where it propagates plarts for garden centers throughout the region. Plants Plus has SA,gso,000 in as sets. Par yoary fixed costs aye $690,000, and the valable costs for the poting sod, contaner, label, seeding, and labor for each galon size plare total 51 , 25 . Plants Pius' volune is curtenby 490,000 unts Competitos oller the same plants, at the same qualify, to garden centers for $350 each. Garden cengers then mark them up to seil to the puthic for 59 so $12, dopending en the type of plart Pein the Aequirement 1. Plarts Phus' owners wart to earn an 11% noturn on imostmene on the companys assees What is Plants Plas' tivet ful product cost? Less: Target full prodoct cost 1. Plants Plus' owners want to earn an 11% return on investment on the company's assets. What is Plants Plus' target full product cost? 2. Given Plants Plus' current costs, will its owners be able to achieve their target profit? 3. Assume Plants Plus has identified ways to cut its variable costs to $1.10 per unit. What is its new target fixed cost? Will this decrease in variable costs allow the company to achieve its target profit? 4. Plants Plus started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries. Plants Plus does not expect volume to be affected, but it hopes to gain more control over pricing. If Plants Plus has to spend $90,000 this year to advertise and its variable costs continue to be $1.10 per unit, what will its cost-plus price be? Do you think Plants Plus will be able to sell its plants to garden centers at the cost-plus price? Why or why not

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