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PLE produces its most popular model of lawn tractor in its Kansas City and Santiago plants and ships these units to major distribution centers in
PLE produces its most popular model of lawn tractor in its Kansas City and Santiago plants and
ships these units to major distribution centers in Atlanta, Caracas, Melbourne, Mexico City,
London, Shanghai, and Toronto. Unit shipping costs can be found in the PLE database. Both the
Kansas City and the Santiago plants have a maximum annual capacity of units. Longterm forecasts of annual demands at the distribution centers within years that PLE wants to
plan for are:
Distribution center Annual demand
Atlanta
Caracas
Melbourne
Mexico City
London
Toronto
Shanghai
To support its growing sales, PLE is considering adding additional plants. The capacities of the
proposed plants and the fixed costs of construction can be found in the PLE database. If a new
plant is constructed, only one of the two potential capacities can be considered. Locations being
considered are Birmingham, Alabama; Singapore; Frankfurt, Germany; Mumbai, India; and
Auckland, New Zealand. Other options are to increase the capacities of the existing plants in
Kansas City and Santiago. Fixed costs of constructing new facilities or expanding the existing
plants can be found in the PLE database.
Develop and solve an optimization model to identify the best location for the new plants and
transportation allocations to meet demand. Some members of the executive committee are
concerned that the estimate for the China market demand at Shanghai is too uncertain and may
range from to units. In addition, it was suggested that the capacity of the Kansas
City plant be reduced to save distribution costs.
Write a report explaining your solution and any recommendations you may develop after
conducting appropriate sensitivity analyses with the model to address the concerns of the
executive committee.
Summarize your results in a wellwritten pages report
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