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Please answer all questions. 20 marks each. Use of external research will enhance your answers (and your mark). Please cite your references in what ever

Please answer all questions. 20 marks each.

Use of external research will enhance your answers (and your mark).

Please cite your references in what ever style you wish.

Like any test, there is no word maximum.

What are the differences between marketing a service or a good.

What impacts does that have on your marketing strategies and plans?

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