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What would a marketing manager do for a new brand of toothpaste to influence potential consumers' attitudes and behaviour toward your brand in comparison to
What would a marketing manager do for a new brand of toothpaste to influence potential consumers' attitudes and behaviour toward your brand in comparison to the market leader, Colgate?
notes :
- please provide a thorough explanation with theories if needed
- think of it as a marketers
- important to consider what kind of marketing approach for certain product category.
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