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The selling concept of marketing proposes a major shift in marketing strategy where fear appeal is commonly employed by some marketers. In involves the use of fear-based strategies to cause consumers to respond or act quicker in their purchase decisions. In your view, what are some of the limitations associated with the use of the fear appeal? b) The production concept of marketing suggests an argument that tends to rely on mass production and popularity as a medium through which goods could be attractive, this contradicts with the proponents of the selling concept. Comparing the production concept to the selling concept, which one would you adopt and why? c) Understanding the process of marketing from the perspective of the buyer may be different from that of the competitor. These two proponents have guided the way business ought to be done. Discuss these two viewpoints and explains your stand. d. Despite the failures experienced with the humor appeal, proponents still go for it as a means to achieve maximum marketing returns. Why do you think the humor appeal will achieve any significance in the purchase of goods