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PLEASE HELP ME WITH THIS QUESTION NAME OF BUSINESS: - Trini-Mex Business Concept:- Luke and Olivia have decided to establish a mobile food truck called Trini-Mex based on the research they have undertaken. They believe there is a good opportunity to exploit the current growth in the food industry and the customer appreciation for interesting cuisine. They are proposing to configure a mobile food truck branded Trini- Mex in brilliant red and yellow colors and is considering the following: Trini-Mex will be a new and innovative concept in the mobile food truck market and the menu features five delicious items- tacos, burritos, quesadillas, salads and dessert churros. The cuisine will consist of an exciting infusion between Mexican dishes that are seasoned and served with Trinidadian flair, passion and vibe. The competitive advantage will be the creation of signature sauces that would incorporate local fruits such as tamarind, mangoes, pineapples and sour cherries to add to the MexicanTrini culture theme. The customers will have the option of vegetarian, chicken or beef and for the seafood lovers, fish or shrimp. These menu items afford customers a quick and stress free service experience as it reduces the possible waiting times customers are exposed to at other competitive locations. > Since the siblings are based in South Trinidad the proposed location of the Trini-Mex will be along the Cross Crossing "eating strip" opposite SAPA (Southern Academy of the Performing Arts). This location has 4 food trucks they noted but the food being served is mainly East Indian, Creole, Chinese and Burgers/Hotdogs. Trini-Mex will have an advantage when it comes to attracting customers with these new items they reason. Furthermore, the mobility of the truck will also allow them to be present at events in the southern area such as Upmarket in Naparima College, the Southern Games, food festivals, Carnival fetes etc > Trini-Mex will have a mobile application that customers can follow to get notifications of locations and earn customer rewards points as a strategic promotional strategy for the business. Customers can also place their orders from the App. Other promotional activities will include using social media marketing via Facebook, Instagram, Twitter and Snap Chat and offering meal specials and combos at discounted prices on different days. For an experiential marketing experience, they plan to have giveaways on a random day as well as party games, where customers can win prizes and meal discounts. One of the games is "Spin the Wheel" where a customer will be allowed to spin the wheel and win a free purchase or a discounted offer. They are further thinking to approach celebrities such as Sunny Bling and Jason Williams, otherwise known as JW and Ancil Isaac also known as Blaze who have a large following on social media and listenership on the airways to endorse the meals or take pictures eating the delicious menu items. They have heard that Social media marketing is mainly free so they are not too concerned about their marketing budget. > The average price of the menu items ranges from $45 -$75 for a taco, $35-$75 for one salad, $75.- $130. for a burrito, $50.-$95. for a quesadillas and $45 for three dessert churros. The price range has this variance due to the choices of fillings. These prices are in line with what they have seen from their competitor's menu items but have been slightly increased since they have incorporated a Trini-Mex twist. > While the siblings enjoyed the Mexican cuisine they are not trained in culinary arts so they have decided they will follow renowned Mexican Chefs/Food Bloggers such as Aaron Sanchez and Christo Peron and will immerse themselves in Cooking shows and Youtube Videos to gain more knowledge in this area. They plan to connect with the Mexican Embassy in Port-of-Spain to see if they can source a short-order chef or any other resources for them at a minimal cost since they estimate it will cost them TT $560,000.00 to start Trini-Mex. They are excited about their unique business concept and are ready to take the Southern market by storm with their Trini-Mex experience. Questions: 1. Outline a stress test approach that you would undertake to evaluate the business concept of Trini-Mex (20 marks) 2. Luke and Olivia have decided that they would launch Trini-Mex. Describe two (2) problems or challenges that they would face and suggest strategies they can utilize to to ensure the success of this new business enterprise. (20 marks)