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Analyzing social media trends and traffic has emerged as the surest route to capturing more leads and enjoying stronger sales. For example, Instagram's referral traffic has sky-rocketed between 01 2018 and O1 2019 as the popular social media site becomes more important for website traffic. Simulated Business Scenario Austin is a freelance graphic designer hired by Hootsuite to create a PowerPoint slide deck designed to be used by Hootsuite's sales team. The team will use the deck in upcoming sales presentations as they meet with prospective new customers. Austin will design the slides but he needs you to supply the rationale and justification to convince a prospective Hootsuite customer why it is imperative to track web traffic. Specifically, Austin will design the slide deck based on your information/research regarding: Questions What are the various sources of web traffic including current trends? How can a brand analyze these sources of traffic to better align its strategies to fit the characteristics of its target segments