Question
please answer all Unilever is an early pioneer in being GLOCALbeing global and acting local. How did Unilever achieve this? A. By deciding which market
please answer all
Unilever is an early pioneer in being GLOCALbeing global and acting local. How did Unilever achieve this?
A. By deciding which market segments to target
B. By hiring locals supported by supervision from headquarters
C. By limiting the brands it sold in international markets
D. By subsidizing product cost for emerging markets
E. By balancing standardization with customization
A market that Unilever pursues is the "bottom of the pyramid" marketthose who live on less than $2,000 per year. How did Unilever combat the high price of products in this market?
A. By subsidizing the cost of the product
B. By selling products in larger, cost-saving sizes
C. By selling products in small sizes
D. By balancing standardization with customization
E. By improving marketing methods
In Ghana, Unilever launched a new program to encourage the use of iodized salt. How did the company pursue this goal?
A. By updating the local distribution method
B. By packaging iodized salt in small packages that cost locals 6 cents per package
C. By donating iodized salt to health workers and hospitals
D. By implementing an extensive marketing campaign about the importance of iodized salt
E. By giving away 740 million free packets of iodized salt
Which of these elements of strategy does Unilever use to improve its chances of success in international markets while helping to alleviate poverty?
A. Offering the same products and packaging options globally to take advantage of economies of scale.
B. Lowering its operating costs by eliminating marketing activities in poorer countries and passing these savings on to consumers.
C. Achieving economies of scale with its advertising programs by using the same messaging and creative executions in every country around the world.
D. Hiring locally in the countries where it does business, which helps it adapt marketing plans to local conditions and provides employment opportunities.
Which aspect of product pricing does the video call out as a contributor to cyclical poverty in developing economies?
A. People are often forced to pay high prices for consumer products, creating a situation where essential goods consume a large percentage of their annual incomes.
B. Prices are unstable, often changing daily, which makes it impossible for households to stick to a budget.
C. Prices are often unmarked, which leaves buyers vulnerable to unethical trading practices.
D. Most consumer goods are acquired through barter, which requires households to trade something for essential items.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started