Please answer both of following questions. thank you.

Oreos Cookies is segmenting their market. According to Jim, a member of their marketing team, it makes sense to create the following segments based on when consumers are likely going to eat the product: "At parties," "At lunch," "During a break-up," "Tailgating," and "While watching movies." This represents segmenting the market by which specific segmentation variable?

a. Demographics - event

b. Behavioral - benefit

c. behavioral- occasion

d. Psychographics -lifestyle

Sally, Jim's marketing team member at Oreos, thinks that the "At lunch" segment is a great one to consider. She further segments the "At lunch" segment into "Kids lunches," "Tweens lunches," "Teens lunches," and "Young Adult" lunches. This represents segmenting by which specific segmentation variable?

a. Demographic - age

b. Psychographics - occasion

c. Demographic - geography

d. Behavioral - benefit