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You are analyzing two companies that manufacture electronic toys-IntelliGames Inc. and BrainGames Inc. IntelliGames was launched eight years ago whereas BrainGames is a relatively
You are analyzing two companies that manufacture electronic toys-IntelliGames Inc. and BrainGames Inc. IntelliGames was launched eight years ago whereas BrainGames is a relatively new company that has only been in operation for the past two years. However, both companies have an equal market share with sales of $300,000 each. You've gathered up company data to compare IntelliGames and Brain Games. For the same period, the average sales for industry competitors was $765,000. As an analyst, you want to make comments on the expected performance of these two companies in the coming year. You've collected data from the companies' financial statements, and the information follows: Accounts receivables Net fixed assets Total assets 1. A Data Collected (in dollars) IntelliGames Inc. BrainGames Inc. Industry Average $8,100 165,000 285,000 Use the preceding information to complete the following statements. $11,700 240,000 375,000 less quickly than the industry average. days sales outstanding, or average collection period, represents an efficient credit and collection policy. Between the two companies is collecting cash from its customers faster than ; but both companies are collecting their receivables 2. BrainGames Inc.'s fixed asset turnover ratio is company, such that the acquisition costs and book values of its fixed assets is IntelliGames's net fixed assets. 3. IntelliGames' total asset turnover ratio is higher total asset turnover ratio indicates greater efficiency. $8,625 650,250 703,800 than that of IntelliGames Inc. This could be because BrainGames is a relatively new than the acquisition costs and book values of which is than the industry's average total asset turnover ratio. In general, a
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