Please answer the following questions related to the HBS Oprah Winfrey case study (each question should be answered in at least 1-3 paragraphs, you must complete each question):

1) What were the highlights of Oprah's beginnings? 2) What kind of team did she assemble for Harpo? 3) What was the screening mechanism used by the production and financial team? 4) What were the components of Oprah's on-line communications to her audiences? 5) If Oprah is a brand how would you describe her line extensions? Were they successful? Describe the best and the worst.

6) After the case was written: Oprah closed her talk show and joined Discovery to create OWN Oprah Winfrey Network. Was this a good or a bad idea? Provide support for your answer.

7) How did the changes in the broadcast TV industry impact Oprah's plans and her future? Include a discussion of syndication and ratings.