Please answer the following three questions with at least a 100-word response for each question. Use your reading, Hospitality Today: An Introduction, as your guide and use at least three examples from your readings for each answer.

1. Define service and summarize how service businesses differ from manufacturing businesses.

2. Explain the importance of strategic planning, describe the strategic planning process, and summarize the challenges in capacity-constrained businesses.

3. Describe the basic components of a strategic service vision for service companies and describe Disneys four basic service priorities.