Please answer the questions?

Summary This case explores Cutco Corporation and its subsidiaries. Originally established as a joint venture between W.R. Case & Sons Cutlery Company and Alcoa, Cutco Corporation's wholly owned subsidiary, Vector Marketing Corporation, acts as the direct sales arm of the company. As the largest, high quality kitchen cutlery maker in the United States and Canada, Cutco sells a range of products including kitchen knives, shears, cookware and other products. Cutco currently has about $200 million in annual sales worldwide, but much of its sales are concentrated in just two markets, the United States and Canada. Cutco's North American sales are complemented with independent offices that are operated in Australia, Costa Rica, Germany, South Korea, and the United Kingdom. Using a direct sales model through its Vector Marketing Corporation, Cutco relies primarily on college students to pitch its products in the United States and Canada. Cutco retains its direct selling model in markets outside the United States and Canada, but does so via myriad independent sellers Discussion Questions 1. The Cutco brand is affiliated with Cutco Corporation, Vector Marketing Corporation, and Cutco Cutlery Corporation. It seems overly cumbersome for customers to understand that Vector Marketing Corporation is selling Cutco knives! Meanwhile, Cutco is now the largest manufacturer of high-quality kitchen cutlery in the United States and Canada. How would you structure Cutco's branding if you entered a new international market? 2. Is Cutco's Forever Guarantee a viable international strategy when considering entering the vastly diverse markets that exist globally? B. As mentioned, Vector Marketing Corporation is the exclusive marketer of Cutco products directly to consumers via sales representatives located throughout the U.S. and Canada, and Cutco International Inc. is responsible for international marketing. Do you think that the direct sales model will work as a market entry strategy internationally/ Where might it work and where might it not potentially work? 4. Given that Cutco's product line includes more than 100 choices under the Cutco name alone is it realistic to think that Cutco can enter global markets with all of its products, for each market, every time it considers a new market entry