Please answer thoroughly and deeply.

Retail Management:A Strategic Approach

Chapter18:

1. From a consumer's perspective, contrast your image of these Retailers: Amazon, Walmart, Nordstrom's, Pilot Travel Centers.
2. Can a Retailer influence your image of them? Name 2 influencing factors that would impact/change their image?
3. Define the concept of atmosphere. How does that retail term differ from that of visual merchandising?
4. Can atmospherics be applied to online retailing? Explain?
5. In your opinion, what online Retailer has the best storefront? What makes it so appealing?

Chapter 19:

1. How would an advertising plan for an online-only gift retailer differ from that of a bricks-and-mortar gift store chain?
2. What is a sales promotion and why is it used by retailers? Give an example to demonstrate your definition.
3. Name at least two pros and cons regarding the use of Coupons.
4. Using Figure 19-14 in your textbook, what promotional mix would you use to stimulate Bakery sales in your supermarket?
5. Which sales promotion form seeks to develop store loyalty?

Chapter 20:

1. What is benchmarking? Apply it to a grocery chain.
2. What is a gap analysis? Why/when do you use it? What is its benefit?
3. What are the attributes of good retail auditing?
4. How should management respond to the findings of an audit? What may happen if the findings are ignored or rationalized away with a variety of excuses?
5. How do you audit an online retailer?