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Please apply the TOWS matrix: presentation of the TOWS Matrix and selection of one strategic option (supported by a clear description and justification) for Shangri-La

Please apply the TOWS matrix: presentation of the TOWS Matrix and selection of one strategic option (supported by a clear description and justification) for Shangri-La (hotel group) Please consider the Book "exploring strategy text and cases" by GERRY JOHNSON, RICHARD WHITTINGTON

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