Please apply theory, research, critique the overall quality and communication to analyze Apple store website's brand values, attractiveness. Also, analyzing the effectiveness of the site in its aim to generate the sale of their products on the site.

Criteria for the assessment will include, but is not restricted to:

Context;

Content;

Ease of navigation;

Overall attractiveness/brand clarity;

Attributes respective to consumer engagement and opportunities for 2-way interaction/co-creation;

Level of customization;

Ease of transaction (including security) specific to a sale.