BARB1013 Principles of Marketing (M).pdf - Adobe Acrobat Reader DC (64-bit) X File Edit View Sign Window Help Home Tools BARB1013 Principle... x ? A Sign In 3 / 5 125% Search 'Measure' Principles of Marketing (BARB 1013) CONFIDENTIAL May 2022 Final Examination Export PDF 2. Mcdonald's Corporation is an American-based multinational fast-food chain, founded in 1940 Adobe Export PDF as a restaurant operated by Richard and Maurice Mcdonald, in San Bernardino, California, Convert PDF Files to Word United States. Mcdonald's need to understand on how people make decisions about what or Excel Online they buy, want, and need or act regarding a product or service. It is critical to understand Select PDF File consumer behavior to know how potential customers will respond to a new product or service. Therefore, explain the FOUR (4) factors influencing consumer behavior towards Mcdonald's BARB1013 P...ng (M).pdf X products. (12 Marks) Convert to Microsoft Word (*.docx) 3. Fashion Valet is one of these brands, founded by a popular Malaysian blogger, Vivy Yusof. Since 2010, Fashion Valet's platform has grown to include 400 brands, retail stores, and in- Document Language: English (U.S.) Change house brands. Today, Fashion Valet is setting their sights on reaching global customers, with a local spin. Propose and explain ONE (1) target marketing strategy used by Fashion Valet. Provide relevant example to support your idea. (8 Marks) Convert 4. Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers, or when radically new types of channel intermediaries displace Edit PDF traditional ones. Therefore, define marketing channel and explain with example FOUR (4) steps in channel design decisions. (10 Marks) Convert, edit and e-sign PDF forms & agreements Free 7-Day Trial Type here to search W O ^ O () ENG 9:17 AM 20/8/2022