please attempt the case as soon as possible

Shopwell supermarket chain owned by an aspiring entrepreneur, Anna Wright, was a favorite shopping as well as stopping place for many. Anna strongly felt that consumer' exhibit different psycho-graphic profiles & the goods they consume exhibit different lifestyles. Grocery shops usually had refrigerated self service meat cases and the offering grouped by type of meat. Anna decided to experiment and offer groupings of different meats, based on lifestyles of the consumers. Many, including her employees, considered her idea foolish. Meat would seem like an unlikely product for lifestyle segmentation. Her friends suggested that segmenting self-service meat products by lifestyle may not pay-oft. Anna decided to go ahead with her idea that she believed would give her a big payoff. At first, she had a section called\" Meals in Minutes\" for those who stepped in for quick shopping. Working women were attracted to this section. Then there was \" Light Lunch" for those who were diet conscious, fitness freaks and the elderly. A section for kids\" For you, Kids" that had products like hot dogs, hamburger patties, cookies etc. was started. Kids started pestering their parents to take them to Shopwell for their smacks at \" For you Kids.\" There was also a section called " You can cook\" for those young ladies who wanted to learn how to cook. There was an experience chef behind the counter who helped ladies cook in a short time. For the young men there was a section called \" Fast food for you.\" Anna proved her friends wrong. This lifestyle segmentation had a big payoff. The supermarket made a profit of $ 15,000 and saw an improvement in both sales and profits. Having tasted success, Anna now sought to expand this lifestyle segmentation to other products like cosmetics, beverages etc. in the supermarket. Though proud of his daughter's success, Anna's father Martin Wright advised his daughter " You should tread carefully, lifestyle segmentation does not always work\" Her father's advice made Anna think twice about her idea of segmenting the other products based on lifestyle segmentation. QUESTION What segmentation approach would you suggest to Anna for her to be successful? How much are lifestyles of consumers important to marketers while segmenting a market? Support your answer with valid reasons