Please define the market that includes Sagacity's products. Use the idea of attribute similarity and/or use-case overlap. Be sure to name each specific attributes/dimensions of the market space, and your best guess as to the location of Sagacity Tea on each attribute/dimension in this space.

Based on your market definition, do you think a tea-flavored Gatorade product might be or might not be included in this market with Sagacity's products? Explain.