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Please discuss the difference between a consumer (B2C buyer) and an organizational buyer (B2B buyer): Provide your discussion through marketing mix (product, price, promotion, distribution)
Please discuss the difference between a consumer (B2C buyer) and an organizational buyer (B2B buyer):
- Provide your discussion through marketing mix (product, price, promotion, distribution) and decision making elements.
- You can provide your response with an example of a specific industry or company and consumer segment.
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The Changing Geography Of Banking And Finance
Authors: Pietro Alessandrini ,Michele Fratianni ,Alberto Zazzaro
1st Edition
1441947205, 978-1441947208
