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BROADSIGN CANADA COMPANY is an SME and conducts business in international markets. Discuss their international marketing mix strategy in detail by:

1. Describe their product/service strategy and any adaptations that were made for the international market.

2. Explain their pricing strategy and the reasons they chose this strategy.

3. Briefly outline their promotional strategy.

4. Describe the distribution strategy (the network they use).

Provide justification/rationale for each of the above. Keep your answer to 500 to 1000 words.