1. Please explain exciting BIG product or service idea and map where it fits on the PLC graph below of the Product Life Cycle Curve.Is it simply brand new?Is it a line extension to restart growth at the mature stage?Or, is the market, the offerings, and competitive offerings so mature that new product or service qualifies as a truly new innovation?If do not succeed with the launch of this new product or service, would simply harvest the business?Sell it?Or, take another crack at reinvigorating the growth curve?Map the offering on the graph AND map competitor offerings on the PLC graph below, and fill in the stages.

New Product Life Cycle Graph: ?? ?? ??Reference Product/ Service (Next Best Substitute) ??? Assumptions: ??? SO ??? ??? (1) ??? ??? Your Product/Service Assumptions: Benefit 1 SO to SO Benefit 2 SO to SO Benefit 3 SO to SO Benefit 4 $0 to $0 (2) Benefit 5 SO to $0 Benefit 6 SO to $O Total of Estimated Added Value Range = $0 to SO (1) + (2) Economic Value = $0 to $0