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Please fill in the following customer journey map for a jewelry brand such as Pandora 1.Awareness : Touch points/content/tactic: What's the Company's Experience Objectives at
Please fill in the following customer journey map for a jewelry brand such as Pandora
1.Awareness:
- Touch points/content/tactic:
- What's the Company's Experience Objectives at this stage:
- The company's Business Goals:
- KPIs:
2. Engagement:
- Touch points/content/tactic
- What's the Company's Experience Objectives at this stage:
- The company's Business Goals:
- KPIs:
3.Conversion:
- Touch points/content/tactic
- What's the Company's Experience Objectives at this stage:
- The company's Business Goals:
- KPIs:
4. Advocacy (or what it should be):
- Touch points/content/tactic
- What's the Company's Experience Objectives at this stage:
- The company's Business Goals:
- KPIs:
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
