Question
Two recruiters during interviews asked you to describe the mission of their organizations. One said, To make profits. Another said, To create customers. Analyze and
Two recruiters during interviews asked you to describe the mission of their organizations. One said, "To make profits." Another said, "To create customers." Analyze and discuss what these mission statements tell you about each of the companies.
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
