Question
please full fill its all requirements and solve it asap Marketing Management Goal: to introduce a new international brand of a product/service onto Polish market
please full fill its all requirements and solve it asap
Marketing Management
Goal: to introduce a new international brand of a product/service onto Polish market or a Polish brand on a chosen international market (country). The brand must be real but non-existent on that target market !
Budget: unlimited
Format: ppt
Mandatory: SWOT analysis, TOWS analysis, PESTEL analysis, brand equity analysis, market research and finding niche, Gantt chart, media plan and selection, brand ambassador, 7P Marketing mix, marketing activities type selection (guerilla, green, viral etc.), evaluation of demand, STP, distribution channels selection.
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