Please help! I'm preparing for tomorrow, and I dont fully understand VOS. This came in last year's question paper.

Sanjiv Subhramaniyam is the founder of Vidyarthi Inc with provides maths tutoring to students in Grade 5 to 10. Sanjiv is a mathematics graduate from a highly reputed university, and was previously working in the field of Data Science and Machine Learning in Amazon, the global technology giant. Sanjiv has leveraged his expertise in mathematics and machine learning to devise a highly personalized maths learning solution for students in Grade 5 to 12.

You have been engaged in discussion with Sanjiv regarding providing venture capital to his venture. Consider the following business case about the market for Vidyarthi Inc.

Market

India has approximately 270 million students going to schools from Grade 5 to 12. 40% of these students are in the qualified group i.e. students studying in English medium schools, and living in households with gross household income more than Rs. 10 lacs per annum. Within this qualified group, 60% of students are in Tier 1 cities and 40% in Tier 2 Cities and beyond.

As per your commercial diligence, Vidyarthis products will only be attractive to students in Tier 1 cities in the qualified group. Further, the customers would be willing to pay $100 per annum for high quality online education.

The current market penetration is 1% and is expected to increase to 5% of the qualified group in 3 years. Vidyarthis current annual revenue is $5 Mn, and it is expected to increase to $40 Mn in 3 years.

Sanjivs expertise has allowed him to create a differentiated offering in the online maths tutoring space. He has created a highly personalized algorithm which charts a unique learning journey for each student. Other education technology startups can also create similar or better alogrithms but will take about 12-18 months to do so. In addition, brand spends done by Vidyarthi Inc for marketing to target group students has created a unique brand proposition in the customers minds.

Given the above information, please fill-out the below table on VOS^TM Indicator with regards to the Market / Industry:

Criteria	Value	Score (select appropriate)	Rationale
Market Size Potential	________ [2 marks]	High / Medium / Low	________ [1 marks]
Venture Growth Rate	________ [2 marks]	High / Medium / Low	________ [1 marks]
Market Share	________ [2 marks]	High / Medium / Low	________ [1 marks]
Entry Barriers	(not applicable)	High / Medium / Low	________ [1 marks]