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111111 is defined as the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience of your customers and prospects, which translates into your desired outcomes (online and offline)". O Web analytics O Customer intelligence O Market intelligence O Competitive analytics Which of the following is NOT the determinant of life time value analytics? referral rate spending rate return rate average amount spent Which of the following is the conversion metric? page views O return visits O click-thru-rate O referring domains Which of the following is not one of the social media monitoring checklist items? "Log in to Facebook to scan for comments, private messages, and reviews" Check for Twitter chatter about your company and its competitors Open your YouTube account and view new videos posted by your company Read your Linkedin group digest and scan your Company Page for new comments