Please help me identify the facts of the Myer brand that communicate a 'brand image' to the consumer according to the following statement. "A big part of retail group Myer's problem is that it has tried to be all things, to all customers. Myer has tried to hang on to its high-end customers of old, while trying appeal to value-conscious, bargain oriented customers who only shop on sale. Its place in the marketplace, and in the mind of the consumer, remains unclear."