PLEASE help me to answer the following question

hotel brand : The red collection

https://www.redrooffranchising.com/our-brands/red-collection

8.Overall, evaluate your brand's social media marketing performance by observing some of the following key metrics (Likes, Shares, Friends/Following/Followers):

• Identify what your brand is doing better on social media marketing than its competitors (at least 2 examples).

• Identify what your brand can benchmark form the competitor's social media marketing (at least 2 examples).

• Identify what your brand needs to improve on social media marketing (at least 2 examples).
• ?
  

\f\f\f3.& 4. What are the different supporting components of the social media value chain? ~ List an example for each social media value chain you identified.~ . The Main Website - have computer and phone compatibility. the main website is a complete and comprehensive guide of the company and their services. It shows what service they can provide and gives all the contact information to the interested passerby. There is also a standard traffic record for volume measurements.