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What is amazons performance analysis ?

Directions: Performance analysis. This section should contain information about the firms performance using measures that are appropriate to the industry and the firm and that provide a fairly objective and standardized view of performance. Firm performance should be compared against an industry average as well as against an average comprised of the firms primary competitors. You must present at least two measures of performance (one of each major type accounting measures and market measure). Annual performance data should include at least the most recent five years available.

Comprehensive analyses will use a number of both types of measures displayed in tabular and graphical formats that concisely demonstrate the firms recent performance.

Measures of performance may include market share, change in revenue or profits, or market capitalization. Regardless of the types of measures used, the data should present a coherent picture of how you observe the firm's performance in comparison to the industry and to its primary competitors. The analysis and conclusions presented here will be fundamental to your recommendations for the future.

Support every graph with a table of data. This helps your reader focus on the trends more easily. However, be careful about using so much quantitative and graphical data that they cloud your purpose in presenting performance data.