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Please help with the following: Pricing is one of the most complex decisions in marketing because it requires balancing multiple objectives, including cost/margin, positioning in

Please help with the following:

Pricing is one of the most complex decisions in marketing because it requires balancing multiple objectives, including cost/margin, positioning in the mind of the consumer, impact on channel/distribution partners, and competition.

What is the role of MSRP in your pricing decision?

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