Question
Please I need help: Transactional website is meant to show products and provide information about them, but not offer e-commerce. Question 3 options: True False
Please I need help:
Transactional website is meant to show products and provide information about them, but not offer e-commerce.
Question 3 options:
True | |
False
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Business channels are typically shorter than consumer channels.
Question 4 options:
True | |
False
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Factors affecting channel choice are divided into product, market and company factors. Perishability, Unit Value and Technical factors are considerations under which category of factors?
Question 5 options:
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Market
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Company
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Product
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Financial
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Sandra is researching online for an electric fan for her home. After visiting several websites, she finds a great selection at the Home Depot and proceeds to the store to purchase a fan. What is true of cross-shoppers like Sandra?
Question 6 options:
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Sandra is not worried about saving time and effort in her shopping activities.
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They are interested in comparing products among different retailers before purchase.
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They are simply trying to locate stock online and then heading to the store to get information about the product.
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They enjoy in-store comparisons of different product prior to purchase.
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Multichannel marketing is the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and in the online marketspace.
Question 7 options:
True | |
False |
One benefit of vertical marketing systems is that they encourage collaboration and partnership between the manufacturer and retailers.
Question 8 options:
True | |
False |
McDonald's is an example of a ________ franchise system.
Question 14 options:
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manufacturer-sponsored retail
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service
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retail
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manufacturer-sponsored wholesale
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Mozza cheese, a popular cheese distributor, distributes its cheeses to liquor stores across Canada, to use the liquor stores marketing channel. This is an example of dual distribution.
Question 16 options:
True | |
False |
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