UUEDTTUN The measurement of the number of customers who stop using or purchasing products or services from a company is called: switch rate switching costs CLTV churn rate turnover percentage QUESTION 10 Cross-boting in the marketing of complementary products to customers True 1 points aves o Falso pointe av Ant QUESTION 17 ALICAM packages contain modes for PRM and ERM True False 1 points Seven we QUESTION 18 Which of the following would not be considered a contact point? Retail store Website Intranet E-mail Facebook Chick Stree and Submit to see and submit. Click Save All Awers to see all anses Save All Answers Save and Submit QUESTION 20 1 points ever In the supply chain, components or parts are referred to as: O secondary products O Intermediate products downstream organizations and processes upstream materials, organizations, and processes raw materials QUESTION 21 points de Enterprise application vendors have created to make their own customer relationship Management, supply chain management, and enterprise systems work closely together with each other. middleware legacy systems cloud solutions e-business Suites ERP systems 1 points Save Ante QUESTION 22 Concurrent supply chains are made possible by which technology? The Internet Just-in-time supply-chain technologies ERP systems Extranets Click Save and Submit to save and submit. Click Save All Ansters to small answers Save As Answers Save and submit Com ma Youtube 9 MOS U documen Question Completion Status QUESTION 27 Which of the following is not true about enterprise systems? Enterprise software includes analytical tools to evaluate overall organizational performance Enterprise systems help firms respond rapidly to customer requests for information of producte Enterprise software is expressly built to allow companies to support their existing business practices Enterprise systems provide fimm wide information to help managers make better decision Enterprise system dat have standardized definitions and formats that are cepted by the entire organization 1 points QUESTION 28 CAM noftwwe can help organization identity High Vo cuMonters for proferential treativet True False ponta Save QUESTION 29 Customer relationship management systems typically provide software and online tools for sales, customer service, and Opublic relations marketing Occount management human resources, advertising 1 points Save Answer QUESTION 30 Supply chain management systems are a type of enterprise system Thue False Sere QUESTION 31 Which supply chain planning function determines how much product is needed to satisfy all customer demands? Replenishment planning Distribution management Order planning Customer planning Demand planning QUESTION 32 1 points Customer service modules in CRM systems provide tools for assigning and managing customer service requests O managing sales prospect and contact information O identifying profitable and unprofitable customers capturing prospect and customer data organizing effective marketing campaigns points Sure Anw QUESTION 33 The bullwhip effect can be countered by: product differentiation Implementing a CRM globalization disintermediation reducing information undertainty 1 points are now QUESTION 34 Save All Sam and fame to wrond submit. Click Save All Answers to owners QUESTION 34 s points The downstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers True False QUESTION 35 1 points Save Supply chain execution systems provide all of the following functions except: managing the financial information involving all parties generating demand forecasts for products managing materials tracking the flow of finished goods managing warehouse operations 1 points Save QUESTION 36 Procter & Gamble (P&G) experienced a growth in its Pampers diapers inventory due to information distortions in the supply chain True False points Save Answer QUESTION 37 Major CRM application software vendors include Oracle, SAP, and Salesforce.com True False Small Ass to save alla Save Alles Save and Sub OO replenishment-driven push-based QUESTION 39 1 points Awe Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product? Supply chain execution system Supply chain optimization system Supply chain demand system Supply chain planning system O Supply chain delivery system QUESTION 40 points SaveAw Enterprise systems are built around thousands of predefined business processos True False 1 points Save An QUESTION 41 Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain O Just-in-time strategies O Safety stock O Continuous replenishment Demand planning Click Save and Submit to sove and submit. Click Save All Answers to save all ansa. Save Al Answers Save and Sub TUN points A network of organisations and business processes for procuring raw material transforming these sito intermediate and fried products, and distributing the finished products to customers is called distribution channel Information system value chain marketing channel supply chain 1 point QUESTION 43 CAM includes customer-facing options such as tools for sale force automation, car and customer service.coord marketing automation Operational Next generation Employee teal Partner point Seven QUESTION 44 Which of the following provides a suite of integrated softwwmodule for finance and accounting tumance, manufacturing and productionand sales and marketing that allows data to be used by mulections and Business proces? Process management software Groupware CRM Software Supply chain management systems ERP systems tpoint Am QUESTION 45 Click Save and Submiter and somit Click Save All Anton allan Save Al Ares Save and Sumut atv woestion completion Status Which of the following refers to a co any's supplier the suppliers and the process for marging ishon with Logistica supply chain Supplier's internal supply chain Downstream portion of the supply chain On Contract suppliers chain Upstream portion of the supply chain 1 power model QUESTION 47 Walmart's continuous replenishment system is an example of a pul-based supply chain optimation push-based enterprise-based forecast-based 1 points QUESTION 48 Enterprise software is built around thousands of predefined business processes that reflect government regulations O the firm's culture O cutting edge workflow analysen best practices industry benchmarks 1 points Sew QUESTION 49 Which of the following tools is used to analyze customer buying pattera? Operational CRM Analytical CRM Save Al Answers Click Save and it to save and subunit. Click Save All Answers to all ans pois QUESTION 49 Which of the following tools is used to analyze customer buying patterns? Operational CRM Analytical CRM CLTV SFA Demand planning 1 points QUESTION 50 Which metric is based on the relationship between the revenuo produced by a spocillo cutomer, the expenses incumed in acquiring and servicing that customer, and the expected We of the relationship between the customer and the company? Customer average value Customer fetime value Cost per sale Chum rate Cost per lead Chick Save and Submit to save and submit Click Save All Answers to see all oner. Save Al Answers Save and Soul