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11. The (4C's) of "Identifying the Needs" of an event plan are: Customers, The Comprehensive Perspective and Competition. a. Corporation b. Cooperation c. Capabilities d. None of the above OA OB OC OD12. All promotional or collateral materials can be considered a enforceable contract between the event producer & the attendee. a. Final b. Specific c. Legally d. None of these O A OB OC OD13. An event manager must understand and cultural sensitivity. a. Differences b. Generational c. Sensitivity d. None of the above OA OB OC OD14. When considering your competition you should focus on their Strengths and a. Rates b. Differences c. Weaknesses d. Menus O A OB OC OD15. You must make sure the venue has space for the specific event. a. Budgeted b. Adaptable c. Adequate d. None of these O A OB OC OD16. Use the event budget as a planning tool and a ____________ . 3. Outline h. Road Map c. Guideline d. None 01 the above 17. Bad reviews will reach ____ people vs. good reviews that reach_ _ _ people. a. B & 2 b.10 & 2 c. 3 & 10 d. 10 & 3 O A O B OC OD18. The event coordinator must access the significance of each VIP and manage the a. Arrival b. Differences C. Expectations d. Travel OA OB OC OD19. Customer service while planning an event is alwavs measured from the _____________ paint of view. a. Owner's la. Event Planner's 4:. Customer's el. None rat the above 20. An effective theme must alter a guest's sense of a. Time b. Direction c. Reality d. Focus OA OB OC OD