Please just select the right answers no need for deep explanations thank you! :)

1. "Heinz" is best described as a

Select one:

a. trademark.

b. brand name.

c. family brand.

d. logo.

e. brand mark.

2. Installations are

Select one:

a first-time capital purchases.

b seldom a decision of top managers.

c always custom made.

d capital items used directly in the production of another product.

e an artistic display in a retail venue.

3 . Labatt purchases grain from a local farmer to make beer, which is sold to the final consumer. The grain is considered aSelect one:

a. nondurable good.b.

b. industrial (business) good.

c. material good.

d. production good.

e. disposable good.

4. Crest toothpaste is available in a variety of sizes and flavours It comes in a paste or gel format and is packaged in a pump or tube. This describes Crest's

a. product line width.

b. merchandising mix.

c. product line.

d. brand strategy.

e. marketing mix.

5 A group of product items that have major attributes in common is called a

a. Product concept

b. Product mix

c. Merchandising mix

d. Product line depth

e. Product line

6. What is the main risk in family branding?

a. a celebrity misstep could harm the family image

b. poor quality in a new product could tarnish the family image

c. dilution of the family image

d. reduction in perception of quality

e. brand confusion among consumers

7. A relatively new category of cereals referred to as the "multi-mix" category is growing fast. Kraft's addition of "Post Selects," which, unlike competitive products, combines fruit with whole

a. product line. b. product concept. c. product mix. d. vision in the category. e. LISP.

8. A brand that captures the imagination of a small group of consumers who spread the word and make converts is a

a. mini-brand.

b. niche brand.

c. pseudo-brand.

d. cult brand.

e. micro-brand.

9. A nondurable good is

A. a tangible good that is normally consumed after only a few uses.

B.a tangible good that does not wear out quickly.

C. a tangible good that the consumer rents or leases but does not own.

D. a tangible good that is a fad or trend with a short product life cycle. E. an intangible good from which the consumer benefits.

10 . Chantal was assembling a basket of food products for an important client gift. The products were available in only a few stores. The first item on her list was a spiced vinegar from theMiddle East. What type of good is this?Select one:

A. an emergency good b. an unsought good

C. a specialty good

D. a heterogeneous shopping good

E. a convenience good