Question
Please offer your interpretation on the following quotes: If you can't measure something, you can't understand it. If you can't understand it, you can't control
Please offer your interpretation on the following quotes: "If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it."
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
