The second Dasani product extension, Dasani Sparkling, was introduced with the campaign “Break for Bubbles.” The goal of this product and campaign was to

Multiple Choice

a. satisfy retailers who were clamoring for more sparkling waters.

b. compete in the growing market of sparkling carbonated waters.

c. create a sustainable and no-calorie product for buyers looking for alternatives.

d. gain shelf space and capture a larger market share.

e. directly compete with imported premium brands.