Please provide an answer of 200-300 words

Scenario: Investigation of how the organisation and presentation of performance measures affect how evaluators weight financial and non-financial measures when evaluating performance is essential. So when manager compile their financial and non-financial information for annual reporting, they always have to think about how the external investment community will evaluate this formation for their own decision making. So weighing and presentation of the financial and non-financial measures determined investor decision making.

Reflect on this scenario and use it to discuss the following.and discuss how the financial and non-financial information can be weighed in a Balanced Score Card (BSC) for attracting investor confidence and with reference to the article. Discuss how the financial and non-financial measures can be presented in a Balanced Score Card for attracting investor confidence with reference to the scenario