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Subject: Marketing

Multiple Choice: Identify the choice thot best completes the statement or answers the guestion 4, for many years Jell ogelatin has run 1. Sales of the Apple iPhone have been great from advertisements that tell consumers that there is the beginning. However, when Apple released its "always room for Jell-o," without any other iPhone 3G and cut the price of the iPhone for S399 mention of product features. This is an example of to $199, sales exploded with one million iPhones promotion. sold the first weekend. Demand for the iPhone a. influence appears to be b, amusement informative d, prevalent e, reminder d, inelastic s. One of the differences between advertising and elastic publicity is that publicity is 2. To find clients to advertise newsletter, a send their representatives to a few a, is almost always used in conjunction with consumer satisfaction surveys. companies Warner Brothers, eBay.com, and b, is designed for selective demand and not the Wall Street Journal to explain to them how universal demand. their ads would give them exposure to a large designed to remind consumers while number of potential customers. This can best be advertising is used to inform consumers. d not a paid form of marketing communication. e, all of the above determine what sales volume must be relations reached for a product before the company's tot costs equal total revenue. consists of all marketing activities that a. Marginal revenue estimates stimulate consumer purchasing, usually over a b, Price equilibrium analyses short period of time such as coupons, contests, c Break even analyses free samples, and trade shows d. Price elasticities a Sales promotion e Marginal costs of goods sold b, publicity Personals el